SEO and Social Media are Best Buddies - Is your Website Being Socialised?

You may think that the cost of having a new website designed using SEO from the start would be too expensive for smaller companies.  This is not the case if you decide to work with a low cost web solutions firm who understand that websites need marketing, using the latest SEO methods, in order to be successful.

SEO is so important to businesses on the Internet, and social media has become equally important to SEO. When discussing your new business website with your chosen web solutions firm it is important to discuss how social media can be used to market your business on the Internet.  It makes no difference if you trade solely online or whether you can be found on the high street too, social media needs to be part of your SEO campaign.

What Does Social Media Bring to SEO

In business, advertising and marketing is needed to bring in valuable customers.  Spreading the word about your firm will help to encourage new customers, and the same needs to be applied to your website.  Your low cost web solutions firm will not only want to help you by designing the best website for your company, they will also want to help you with the marketing, and that is where SEO comes in.

Social media can be used in your SEO campaign in several ways.  Firstly the website designers will want to encourage you to allow for readers to share your links and posts online with ease.  Internet users have quickly become social creatures who love to share anything they like on the Internet with their friends.  This can be seen as free advertising on your part, as recommendations often lead to further business.

However, having your links shared on social networks or bookmarking sites has further benefits.  Search engines simply adore social media, so much so that they have included social media results in their algorithms.  The algorithms of Google and Bing, for example, help to decide whereabouts your websites will appear in the search engine results pages. 

Seek Approval of your Readers

The higher up the better, so the more Facebook likes, Twitter Tweets, Diggs and Stumbles you are able to achieve from everything you upload onto your website, the better your ranking will become.  The high ranking will encourage even more visitors to pay a visit to your newly designed website and work to improve your online sales.

Low Cost Web solutions will Combine Fantastic Design with SEO

Back linking is still important to SEO, and social media offers simple solutions to organically producing back links.  Each time you have a new bit of news, blog post or product you will be able to place the URL onto all of your social media and bookmarking sites.  These then turn into back links, and once again you will be pleasing those all-important algorithms.

Not every web designer will help you work on your SEO for the site, and even fewer have the skills involved in SEO to make a really successful campaign.  If you are able to have your entire web solutions in one place then the easier your website will find its high ranking position on the Internet. Discuss social media with your web solution team and discover how SEO will be of benefit to your business.

The Guide for Small Businesses Undertaking SEO.

It has become clear that small business will struggle to survive in the current economic climate! This is purely because; “Too busy, too little cash” is the common theme for most of them. SEO is another aspect they have to undertake, a business could either rise with it or it can be the main component in failure – depending on how you use it…

Almost all companies will look for a cheap and easy SEO solution – that’s not an option! To get the most from your business you have to be prepared to speculate before you can accumulate, putting all of your effort and time into the project in hand. Building up a business does not happen over-night and neither does SEO.

So to start, don’t waste your time buying thousands of links for £100, no matter how much the company tries to sell its “high quality” service to you, don’t give in; the chances are not one of them will work for you. What you need to do is find a company who is willing to work with you and find out as much information about your company as possible. You may think you’re paying out of the nose for their service but it is almost guaranteed to pay-out in the long run if they know what you’re selling.

Next on the list, DON’T HANG AROUND! SEO is an on-going process that sometimes takes up to 6 months to start working. If you have a business idea or are having a website built, get ahead of the game and start building your SEO foundations. You may have an amazing website/business but what use is it when people can’t find it?

It doesn’t come cheap either! Be expecting to pay at least £400 per month to make it worth your while. So, when searching for an SEO company, don’t write them off because of the price, their probably offering a better service. But to be on the safe side, do your research! Some companies out there try to make you think you are getting a good deal when really they know it’s not your forte and try to rip you off with technical jargon. BE AWARE!

Be committed, don’t sign yourself up to an SEO company and leave them to it. In order to get the best from SEO they have to know everything about the nature of your business, places you advertise and people you advertise to. Without helping them you are taking a big risk with your business. SEO could either make or break a business, so make sure you’re in the know on what’s happening. SIGN UP WITH CLICKASITE TODAY: Call 0843 212 0080 for your free quote.

5 ways to increase traffic to your blogs!

5 ways to increase traffic to your blogs!

1.    Update your blog regularly. How many people will go back to your site if the same words are there every time? Not many!!! So, try to write something weekly or even DAILY! If you can’t afford to dedicate a lot of time, save yourself the bother and give it up!

2.   Write about something interesting. No one wants to know what you got up to over the weekend! That’s what Twitter and Facebook are for! Write about something people may want to learn more about. Grab your readers with a catchy title, it’s very easy for them to just scroll past, so make sure you stand out! Once you have reeled them in with the title keep them interested, the back button will always be there!

3.   Give the reader some advice, people usually stick around when there’s a money making idea involved or some free marketing. Talk about something they actually want to read, the biggest mistake made in blogging is boring the reader!

4.   BE UNIQUE! If all the other bloggers are talking about social networking, talk about SEO, there’s no point trying to compete with the millions of people out there writing about the same stuff. STAY AWAY FROM THE BANDWAGON!

5.   Brand your blogs! When writing a blog, make sure your company name is in there somewhere. What’s the point in writing a blog if no one knows where it came from... There is no point!

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5 Simple Ways to Improve Website Conversions!

5 Simple Ways to Improve Website Conversions!

A conversion is the equivalent to a website goal; it is what you want the customer to do once they reach your page. This could be a customer filling a form in, contacting your office or buying a product. The idea of a website is not just to sell things but to gain conversions. Here’s how to do that:

1.     Make your landing page relevant to what you sell! Advertising the best quality office desks won’t help if you are trying to sell laptops. If people are not looking for your product they are not going to buy it. To gain conversions; be specific. In order to maximise your conversion rates, minimise the obstacles in a customers’ way of making a conversion. For example: people don’t like filling forms in, so don’t over complicate them. If your form asks for someone’s age, get rid of it. This sort of information is irrelevant to their interest in what you have to offer, it is solely for market research.

2.     It doesn’t end once the conversion is made! When the customer has made the conversion and landed on your thank you page, include a call to action. The easy way out of your thank you page is to exit the browser, but you want the customer to come back! The best ways to do this are:

                                                              i.      Offer a coupon

                                                            ii.      Let them become a fan of Facebook or follower on twitter?

                                                          iii.      Invite the customer to share the offer they have just received.

                                                         iv.      Let them sign up to your newspaper.

All of the above make the customer want to come back because a conversion doesn’t always end at the submit or close button.

3.     Replace all the boring text with some easy to read bullet points. It’s to easy for a customer to hit the back button, so once they are on your page try to keep them interested! It may be SEO friendly but that’s no use if your customers can’t be bothered to read it! There are so many websites around; someone is bound to be selling the same/similar products as you so make yours stand out the most!

4.     Use analytics! Analytics will tell you what keywords triggered your ad, where the people are who searched for your product, the click through rate on your site and much more… Analytics can show you how many clicks each link on your site gets! Once you have used this you will be able to optimise your landing page using the most popular keywords, and getting rid of things people don’t tend to look at. Looking at the keywords will mean that you can decide what people are searching for when they use your site, therefore you can make it easier for these people to make a conversion.

5.     Last but not least – MAKE THE SITE USER FRIENDLY!

Why do you need SEO for your Website?

Why do you need SEO for your Website?

Imagine opening a brand new shop full of amazing products out in the middle of nowhere, and then doing absolutely no marketing whatsoever.   Chances are within a few months the doors will be closed for good and the venture will be buried deeply in the ground.  Basically as a business owner you would never allow this to happen, because you know full well that you need to advertise in order for your business to grow.

It is exactly the same for your new, or old, website.  If you do not have and marketing campaign no one will find you among the millions of other sites, which means little to no visitors to your newly designed website and no sales.  Search engine optimisation is the art of optimising your online presence so that you can be found, and should be a priority for your online marketing campaign. SEO needs to be in the forefront of your mind when planning your new web design.

What’s involved in SEO?

This is really a difficult question to answer because SEO is an ever growing aspect of online marketing.  There are certain parts, such as keyword research, which most people will be aware of but it actually goes so much deeper.  The job is made harder by the simple fact that the search engines which SEO experts work hard to please are constantly changing their demands and always evolving.

The latest well publicised change came from Google, the dominate search engine.  They introduced the update known as Panda, or Farmer as it is known in certain circles.  Before this update the actually quality of your web content was not so important.  It was possible to create links in pages of content which was not necessarily providing any value to the user. Google’s’ Panda changed all that, so UK SEO experts were hired to revamp websites all over the globe in order to improve the content of sites and back links so they would be deemed worthy by the search engine giant and not be pushed down in the search engine results pages.

Multiple Strategies are combined to Help Your Site be Found Online

The quality of your content and researching the keywords are really just the start of SEO and web design. The idea is to use respected methods to increase the position of your site in the SERPs naturally.  This involves article marketing, directory listings, using social media networks, social bookmarking, back linking, blog management and press releases.  All of these methods need to be optimised individually and worked on constantly.

The end result is a website which has a solid place in the search engine results.  So when your potential customers type in a keyword that is relevant to your business, they will see your page ranking highly, ideally in the first place of the natural results, i.e. listings which are not paid for by you.

Due to the constant changing nature of SEO, and the hours needed to run successful marketing campaigns, most companies outsource their UK SEO. Here at Clicka Site we offer web design which can be combined with expert SEO marketing plans. To discuss how SEO can be used to improve your online presence call 0843 212 0080 and speak to one of our team. Alternatively send us an email to sales@clicksite.co.uk, we are here to answer your questions.

Is Panda set to shake up the Google rankings again.

The launch a couple of months back of the Google Panda update caused a lot of fuss in the SEO world. The search engine giant redefined a number of elements in its algorithm with the stated aim of weeding out low quality content such as that which is found on content farms.

In theory this sounded great but ever since then lots of people have been complaining about Google, Panda, cheating and several other things. You see, some sites went down unexpectedly and some sites which could be considered rivals of Google owned ones were among the worst hit. However, the stated aim of improving the quality of search results was definitely met, according to most industry analysts.

The Return of the Panda

Now that the furore is just about dying down it looks as though Google is going to stoke the embers by launching Panda 2.2. The news was broken by Matt Cutts, who is in charge of the Web spam team, at the recent SMX Advanced Conference. No date was given for the implementation but it is ready to roll so it should happen soon.

So what can we expect to see on Google Panda 2.2?  The main target in Google’s sights would seem to be sites which have copied content from elsewhere and which are now better ranked on the results page than the original site they copied from.

Apart from this, Cutts said that no sites wrongly affected by Panda have been manually amended, but that recompilations of data may have sorted out the issue in some cases. He also confirmed that the Google people don’t manually look for sites which should be affected by Panda. Instead, the algorithm is run and it works out automatically which sites will be affected.

Webmasters and SEO firms are currently on standby and waiting nervously to see what effect, if any, Panda 2.2 will have on their work. Owners of low quality content are waiting for the axe to fall on them this time if they managed to dodge it last time.

On the bright side, any site which has been well put together and has had good SEO done on it should be safe from the dangers this release of Panda. Google’s stated aim of clearing out poor quality sites certainly still seems to be the focal point of their ongoing work. In the modern world there is simply no substitute for high quality and clever SEO, and if you haven’t done it already you should look at getting your site improved now more than ever.

Good website designers and SEO experts have been saying for a long time that you can only fool the search engines for so long before they finally find you out. It looks like that time is coming for many people, and those who benefit will be those who took the ethical, long term approach in the first place. Even if you are hit by this release, it isn’t too late to get your SEO work brought up to scratch.  

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