The 3 Biggest business blogging mistakes

When writing a blog for your business it’s crucial that you get things right… Getting it wrong could cost you your customers and reputation.

1.      Grammar, spelling and content - this should really go without saying… Make the blog easy to read, from a customer’s point of view they don’t have time to sit their trying to work out what your article says.  So make sure every sentence flows, perhaps get someone else (an honest person) in the company to proof read it before uploading it onto the wide web for millions to see! Spelling, I don’t seriously need to tell you how to use spell check do I? It’s not hard, make sure you do a spell check before sending it out; you might end up looking stupid if you don’t. Content – DON’T BORE THE READER… write about something interesting and give them advice. The reader will not read your blog unless it is in their interest or they are gaining something from it – Fact!

2.      Too much promotion – yes there is such a thing! Make yourself seem resourceful when writing blogs, there’s no point trying to cram every single offer you have into a blog when the bottom line is “the reader can’t be bothered”. All the end user of the internet wants is a simple, easy online experience. Don’t overpower them with sentences thrown together using a mass of keywords, you are more likely to promote your service/product if you give the customer something for nothing – advice. Don’t try too hard, too early – before you start to promote your product/service gain a relationship with your blog readers. If they keep reading and commenting on your posts they obviously like what you are talking about, don’t try to promote a product as soon as one person comments. It’s too easy for them to switch off.

3.      Lack of direction – “what are we talking about again?” that’s the question you do not want your readers to be asking. ALWAYS make sure there is a point or an end to what you are saying, Cliff-hangers are for soaps. Just because you don’t end your blog “at the end” it doesn’t mean people will come back, the likelihood is they won’t. And if they don’t they will never know what you have to offer, therefore they can never buy it!

So, don’t rely on your blog to get you to the top call CLICKASITE for the best website designs and SEO at top prices. 0843 212 0080 don’t miss out!

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Use Blogging as Part of your SEO Campaign – The Benefits are Many

If you have a website designed by a UK web design company then it is bound to have a blog.  This is a vital part of your site, and if used well can increase sales as well as your rankings in the search engine results pages.  Those two reasons alone make blogging a vital element in your SEO campaign, but the benefits don’t stop there.  A blog will also:

• Encourage customer involvement
• Help to build trust with your customers
• Gives you the perfect opportunity to promote your goods
• Keeps your website looking alive

A UK SEO company will use a blog for these reason and they also know that blogs are ideal for:

• Frequent back link building
• Combining with your social media strategies
• Keeping your website updated with new URLs
• Attracting more customers thanks to the updated information

Blogging for all Reasons

It doesn’t matter what your business is, a UK SEO company will be happy to help you create a blog which will benefit your website and your business.  By updating the blog a couple of times a week you are creating brand new URLs directly into your site. 

In addition to this each blog posts gives you the opportunity to include one or two backlinks into your site, preferably one to your home page and another deeper back link.  If your UK web design company also provides SEO services then when they design your blog they will make sure to include all the social media buttons.  These make it easier for your visitors to recommend what they have read to others, a great plus for any site looking to boost their SEO.

Keep Your Blog Optimised

Your UK web design company will have worked on discovering your keywords.  These are the words and phrases most likely to be used by your customers in the search bars.  The keywords can also be used in your blog posts.  This doesn’t mean you should spam these words, but it is worth putting them in the post a few times, and creating a hyperlink in a couple of them. 

You can use the blog to inform your customers of new sales, promotions and products.  It also helps to give case studies, snippets of insider information and relevant news stories to your industry.  You must make sure that you use only one hundred per cent original posts and articles else you may find that the search engines algorithms push you down in the rankings.  This is the aim of Google Panda, the latest update, so to avoid this happening be sure to write unique pieces not found anywhere else on the web.

Speak to your UK SEO Company about your blog and discover how they are able to help you optimise it for the search engines. ClickaSite offers UK web design and SEO so if you are looking to boost your online presence talk to the experts on 0843 212 0080 today.