5 Simple Ways to Improve Website Conversions!
A conversion is the equivalent to a website goal; it is what you want the customer to do once they reach your page. This could be a customer filling a form in, contacting your office or buying a product. The idea of a website is not just to sell things but to gain conversions. Here’s how to do that:
1. Make your landing page relevant to what you sell! Advertising the best quality office desks won’t help if you are trying to sell laptops. If people are not looking for your product they are not going to buy it. To gain conversions; be specific. In order to maximise your conversion rates, minimise the obstacles in a customers’ way of making a conversion. For example: people don’t like filling forms in, so don’t over complicate them. If your form asks for someone’s age, get rid of it. This sort of information is irrelevant to their interest in what you have to offer, it is solely for market research.
2. It doesn’t end once the conversion is made! When the customer has made the conversion and landed on your thank you page, include a call to action. The easy way out of your thank you page is to exit the browser, but you want the customer to come back! The best ways to do this are:
i. Offer a coupon
ii. Let them become a fan of Facebook or follower on twitter?
iii. Invite the customer to share the offer they have just received.
iv. Let them sign up to your newspaper.
All of the above make the customer want to come back because a conversion doesn’t always end at the submit or close button.
3. Replace all the boring text with some easy to read bullet points. It’s to easy for a customer to hit the back button, so once they are on your page try to keep them interested! It may be SEO friendly but that’s no use if your customers can’t be bothered to read it! There are so many websites around; someone is bound to be selling the same/similar products as you so make yours stand out the most!
4. Use analytics! Analytics will tell you what keywords triggered your ad, where the people are who searched for your product, the click through rate on your site and much more… Analytics can show you how many clicks each link on your site gets! Once you have used this you will be able to optimise your landing page using the most popular keywords, and getting rid of things people don’t tend to look at. Looking at the keywords will mean that you can decide what people are searching for when they use your site, therefore you can make it easier for these people to make a conversion.
5. Last but not least – MAKE THE SITE USER FRIENDLY!
