Improving your conversion rates by increasing your loading speeds
SEO plays a pinnacle part in modern marketing however its importance should not be overstated.
Implementing an SEO strategy without considering how you are going to convert the traffic you
attain is completely pointless. You have to remember that it is your conversion rates that will
determine your profit margins.
Bespoke Web Development offers many intricate and complex ways to increase conversion rates
however its simplest solution lies in increasing page speeds. An area that you can easily optimise
yourself.
Why loading speeds have recently taken on extra importance
If a page takes several seconds to load many searchers consider the website not worth their time
and move on. In an age of fibre optic broadband today’s searchers have much higher expectations
of how a website should function. But as well as costing you direct sales, having slow loading pages
could also now be affecting your SEO results. Reports have suggested that the Panda update has also
incorporated usability signals into Google’s algorithms. Websites that are quick and clear have slowly
been rising up the SERP’s.
Below are some simple ways for you to improve your page loading speeds and capitalise on the new
Panda fever:
Minimise redirects: When you redirect your visitors you give them no choice but to endure several
seconds of loading time. Try to avoid using redirects at all costs in light of this.
Consider image file type and size: Look through your existing image and try exporting them in a
different file type. JPG usually requires more memory when the picture quality might be very similar
in a different file type. If you save just 50kb on a photo, and get thousands of visitors everyday day,
you’ll be saving 100’s of MB’s of bandwidths on a daily basis.
Take the time to learn good CSS: Although with respect to Web Development learning CSS might
be quite a simple task, it is not so easy to truly be an expert in. Google CSS techniques and find some
areas where you could improve. There will be something. Trust me! One common mistake that
webmasters make is importing CSS style sheets. They seriously kill your loading speeds, so avoid
them at all costs.
Update all software: Your pages might be slow to load simply because the software you are
depending on needs an update. The developers of software such as WordPress consistently write
more efficient code so it would be foolish to miss out on any improvements they release. Be sure to
test the upgrade on another server before you implement it on your own.
The important thing for you to remember is that SEO is only as effective as the CO that follows it.
Improving your loading speeds will increase the usability of your website and make your visitors
much more likely to part with their cash. They will see your website as quick, reliable and authentic;
traits that will be undoubtedly reflected onto the perception of your brand.
