The 3 Biggest business blogging mistakes

When writing a blog for your business it’s crucial that you get things right… Getting it wrong could cost you your customers and reputation.

1.      Grammar, spelling and content - this should really go without saying… Make the blog easy to read, from a customer’s point of view they don’t have time to sit their trying to work out what your article says.  So make sure every sentence flows, perhaps get someone else (an honest person) in the company to proof read it before uploading it onto the wide web for millions to see! Spelling, I don’t seriously need to tell you how to use spell check do I? It’s not hard, make sure you do a spell check before sending it out; you might end up looking stupid if you don’t. Content – DON’T BORE THE READER… write about something interesting and give them advice. The reader will not read your blog unless it is in their interest or they are gaining something from it – Fact!

2.      Too much promotion – yes there is such a thing! Make yourself seem resourceful when writing blogs, there’s no point trying to cram every single offer you have into a blog when the bottom line is “the reader can’t be bothered”. All the end user of the internet wants is a simple, easy online experience. Don’t overpower them with sentences thrown together using a mass of keywords, you are more likely to promote your service/product if you give the customer something for nothing – advice. Don’t try too hard, too early – before you start to promote your product/service gain a relationship with your blog readers. If they keep reading and commenting on your posts they obviously like what you are talking about, don’t try to promote a product as soon as one person comments. It’s too easy for them to switch off.

3.      Lack of direction – “what are we talking about again?” that’s the question you do not want your readers to be asking. ALWAYS make sure there is a point or an end to what you are saying, Cliff-hangers are for soaps. Just because you don’t end your blog “at the end” it doesn’t mean people will come back, the likelihood is they won’t. And if they don’t they will never know what you have to offer, therefore they can never buy it!

So, don’t rely on your blog to get you to the top call CLICKASITE for the best website designs and SEO at top prices. 0843 212 0080 don’t miss out!

KEEP READING FOR MORE ADVICE FROM CLICKASITE!!!

Use Blogging as Part of your SEO Campaign – The Benefits are Many

If you have a website designed by a UK web design company then it is bound to have a blog.  This is a vital part of your site, and if used well can increase sales as well as your rankings in the search engine results pages.  Those two reasons alone make blogging a vital element in your SEO campaign, but the benefits don’t stop there.  A blog will also:

• Encourage customer involvement
• Help to build trust with your customers
• Gives you the perfect opportunity to promote your goods
• Keeps your website looking alive

A UK SEO company will use a blog for these reason and they also know that blogs are ideal for:

• Frequent back link building
• Combining with your social media strategies
• Keeping your website updated with new URLs
• Attracting more customers thanks to the updated information

Blogging for all Reasons

It doesn’t matter what your business is, a UK SEO company will be happy to help you create a blog which will benefit your website and your business.  By updating the blog a couple of times a week you are creating brand new URLs directly into your site. 

In addition to this each blog posts gives you the opportunity to include one or two backlinks into your site, preferably one to your home page and another deeper back link.  If your UK web design company also provides SEO services then when they design your blog they will make sure to include all the social media buttons.  These make it easier for your visitors to recommend what they have read to others, a great plus for any site looking to boost their SEO.

Keep Your Blog Optimised

Your UK web design company will have worked on discovering your keywords.  These are the words and phrases most likely to be used by your customers in the search bars.  The keywords can also be used in your blog posts.  This doesn’t mean you should spam these words, but it is worth putting them in the post a few times, and creating a hyperlink in a couple of them. 

You can use the blog to inform your customers of new sales, promotions and products.  It also helps to give case studies, snippets of insider information and relevant news stories to your industry.  You must make sure that you use only one hundred per cent original posts and articles else you may find that the search engines algorithms push you down in the rankings.  This is the aim of Google Panda, the latest update, so to avoid this happening be sure to write unique pieces not found anywhere else on the web.

Speak to your UK SEO Company about your blog and discover how they are able to help you optimise it for the search engines. ClickaSite offers UK web design and SEO so if you are looking to boost your online presence talk to the experts on 0843 212 0080 today.

SEO and Social Media are Best Buddies - Is your Website Being Socialised?

You may think that the cost of having a new website designed using SEO from the start would be too expensive for smaller companies.  This is not the case if you decide to work with a low cost web solutions firm who understand that websites need marketing, using the latest SEO methods, in order to be successful.

SEO is so important to businesses on the Internet, and social media has become equally important to SEO. When discussing your new business website with your chosen web solutions firm it is important to discuss how social media can be used to market your business on the Internet.  It makes no difference if you trade solely online or whether you can be found on the high street too, social media needs to be part of your SEO campaign.

What Does Social Media Bring to SEO

In business, advertising and marketing is needed to bring in valuable customers.  Spreading the word about your firm will help to encourage new customers, and the same needs to be applied to your website.  Your low cost web solutions firm will not only want to help you by designing the best website for your company, they will also want to help you with the marketing, and that is where SEO comes in.

Social media can be used in your SEO campaign in several ways.  Firstly the website designers will want to encourage you to allow for readers to share your links and posts online with ease.  Internet users have quickly become social creatures who love to share anything they like on the Internet with their friends.  This can be seen as free advertising on your part, as recommendations often lead to further business.

However, having your links shared on social networks or bookmarking sites has further benefits.  Search engines simply adore social media, so much so that they have included social media results in their algorithms.  The algorithms of Google and Bing, for example, help to decide whereabouts your websites will appear in the search engine results pages. 

Seek Approval of your Readers

The higher up the better, so the more Facebook likes, Twitter Tweets, Diggs and Stumbles you are able to achieve from everything you upload onto your website, the better your ranking will become.  The high ranking will encourage even more visitors to pay a visit to your newly designed website and work to improve your online sales.

Low Cost Web solutions will Combine Fantastic Design with SEO

Back linking is still important to SEO, and social media offers simple solutions to organically producing back links.  Each time you have a new bit of news, blog post or product you will be able to place the URL onto all of your social media and bookmarking sites.  These then turn into back links, and once again you will be pleasing those all-important algorithms.

Not every web designer will help you work on your SEO for the site, and even fewer have the skills involved in SEO to make a really successful campaign.  If you are able to have your entire web solutions in one place then the easier your website will find its high ranking position on the Internet. Discuss social media with your web solution team and discover how SEO will be of benefit to your business.

The Guide for Small Businesses Undertaking SEO.

It has become clear that small business will struggle to survive in the current economic climate! This is purely because; “Too busy, too little cash” is the common theme for most of them. SEO is another aspect they have to undertake, a business could either rise with it or it can be the main component in failure – depending on how you use it…

Almost all companies will look for a cheap and easy SEO solution – that’s not an option! To get the most from your business you have to be prepared to speculate before you can accumulate, putting all of your effort and time into the project in hand. Building up a business does not happen over-night and neither does SEO.

So to start, don’t waste your time buying thousands of links for £100, no matter how much the company tries to sell its “high quality” service to you, don’t give in; the chances are not one of them will work for you. What you need to do is find a company who is willing to work with you and find out as much information about your company as possible. You may think you’re paying out of the nose for their service but it is almost guaranteed to pay-out in the long run if they know what you’re selling.

Next on the list, DON’T HANG AROUND! SEO is an on-going process that sometimes takes up to 6 months to start working. If you have a business idea or are having a website built, get ahead of the game and start building your SEO foundations. You may have an amazing website/business but what use is it when people can’t find it?

It doesn’t come cheap either! Be expecting to pay at least £400 per month to make it worth your while. So, when searching for an SEO company, don’t write them off because of the price, their probably offering a better service. But to be on the safe side, do your research! Some companies out there try to make you think you are getting a good deal when really they know it’s not your forte and try to rip you off with technical jargon. BE AWARE!

Be committed, don’t sign yourself up to an SEO company and leave them to it. In order to get the best from SEO they have to know everything about the nature of your business, places you advertise and people you advertise to. Without helping them you are taking a big risk with your business. SEO could either make or break a business, so make sure you’re in the know on what’s happening. SIGN UP WITH CLICKASITE TODAY: Call 0843 212 0080 for your free quote.

5 ways to increase traffic to your blogs!

5 ways to increase traffic to your blogs!

1.    Update your blog regularly. How many people will go back to your site if the same words are there every time? Not many!!! So, try to write something weekly or even DAILY! If you can’t afford to dedicate a lot of time, save yourself the bother and give it up!

2.   Write about something interesting. No one wants to know what you got up to over the weekend! That’s what Twitter and Facebook are for! Write about something people may want to learn more about. Grab your readers with a catchy title, it’s very easy for them to just scroll past, so make sure you stand out! Once you have reeled them in with the title keep them interested, the back button will always be there!

3.   Give the reader some advice, people usually stick around when there’s a money making idea involved or some free marketing. Talk about something they actually want to read, the biggest mistake made in blogging is boring the reader!

4.   BE UNIQUE! If all the other bloggers are talking about social networking, talk about SEO, there’s no point trying to compete with the millions of people out there writing about the same stuff. STAY AWAY FROM THE BANDWAGON!

5.   Brand your blogs! When writing a blog, make sure your company name is in there somewhere. What’s the point in writing a blog if no one knows where it came from... There is no point!

Clickasite

5 Simple Ways to Improve Website Conversions!

5 Simple Ways to Improve Website Conversions!

A conversion is the equivalent to a website goal; it is what you want the customer to do once they reach your page. This could be a customer filling a form in, contacting your office or buying a product. The idea of a website is not just to sell things but to gain conversions. Here’s how to do that:

1.     Make your landing page relevant to what you sell! Advertising the best quality office desks won’t help if you are trying to sell laptops. If people are not looking for your product they are not going to buy it. To gain conversions; be specific. In order to maximise your conversion rates, minimise the obstacles in a customers’ way of making a conversion. For example: people don’t like filling forms in, so don’t over complicate them. If your form asks for someone’s age, get rid of it. This sort of information is irrelevant to their interest in what you have to offer, it is solely for market research.

2.     It doesn’t end once the conversion is made! When the customer has made the conversion and landed on your thank you page, include a call to action. The easy way out of your thank you page is to exit the browser, but you want the customer to come back! The best ways to do this are:

                                                              i.      Offer a coupon

                                                            ii.      Let them become a fan of Facebook or follower on twitter?

                                                          iii.      Invite the customer to share the offer they have just received.

                                                         iv.      Let them sign up to your newspaper.

All of the above make the customer want to come back because a conversion doesn’t always end at the submit or close button.

3.     Replace all the boring text with some easy to read bullet points. It’s to easy for a customer to hit the back button, so once they are on your page try to keep them interested! It may be SEO friendly but that’s no use if your customers can’t be bothered to read it! There are so many websites around; someone is bound to be selling the same/similar products as you so make yours stand out the most!

4.     Use analytics! Analytics will tell you what keywords triggered your ad, where the people are who searched for your product, the click through rate on your site and much more… Analytics can show you how many clicks each link on your site gets! Once you have used this you will be able to optimise your landing page using the most popular keywords, and getting rid of things people don’t tend to look at. Looking at the keywords will mean that you can decide what people are searching for when they use your site, therefore you can make it easier for these people to make a conversion.

5.     Last but not least – MAKE THE SITE USER FRIENDLY!

Why do you need SEO for your Website?

Why do you need SEO for your Website?

Imagine opening a brand new shop full of amazing products out in the middle of nowhere, and then doing absolutely no marketing whatsoever.   Chances are within a few months the doors will be closed for good and the venture will be buried deeply in the ground.  Basically as a business owner you would never allow this to happen, because you know full well that you need to advertise in order for your business to grow.

It is exactly the same for your new, or old, website.  If you do not have and marketing campaign no one will find you among the millions of other sites, which means little to no visitors to your newly designed website and no sales.  Search engine optimisation is the art of optimising your online presence so that you can be found, and should be a priority for your online marketing campaign. SEO needs to be in the forefront of your mind when planning your new web design.

What’s involved in SEO?

This is really a difficult question to answer because SEO is an ever growing aspect of online marketing.  There are certain parts, such as keyword research, which most people will be aware of but it actually goes so much deeper.  The job is made harder by the simple fact that the search engines which SEO experts work hard to please are constantly changing their demands and always evolving.

The latest well publicised change came from Google, the dominate search engine.  They introduced the update known as Panda, or Farmer as it is known in certain circles.  Before this update the actually quality of your web content was not so important.  It was possible to create links in pages of content which was not necessarily providing any value to the user. Google’s’ Panda changed all that, so UK SEO experts were hired to revamp websites all over the globe in order to improve the content of sites and back links so they would be deemed worthy by the search engine giant and not be pushed down in the search engine results pages.

Multiple Strategies are combined to Help Your Site be Found Online

The quality of your content and researching the keywords are really just the start of SEO and web design. The idea is to use respected methods to increase the position of your site in the SERPs naturally.  This involves article marketing, directory listings, using social media networks, social bookmarking, back linking, blog management and press releases.  All of these methods need to be optimised individually and worked on constantly.

The end result is a website which has a solid place in the search engine results.  So when your potential customers type in a keyword that is relevant to your business, they will see your page ranking highly, ideally in the first place of the natural results, i.e. listings which are not paid for by you.

Due to the constant changing nature of SEO, and the hours needed to run successful marketing campaigns, most companies outsource their UK SEO. Here at Clicka Site we offer web design which can be combined with expert SEO marketing plans. To discuss how SEO can be used to improve your online presence call 0843 212 0080 and speak to one of our team. Alternatively send us an email to sales@clicksite.co.uk, we are here to answer your questions.